I love telling stories. I love listening to stories.  And the question I always ask a new client is, “What’s your story?”     Small and medium size business owners are generally passionate about their enterprise, but not-so-surprisingly, find it a challenge to tell you their story.  Sure, they can tell you how long they’ve been in business … the product they produce or service offered … whether sales are up or down. It’s all good information, but it’s not “the story.” Every business needs to find a way to weave together the reasons their … [Read more...]