Super Bowl Power Outage – What’s The Lesson For Small Business?

There's plenty of talk today about yesterday's Super Bowl commercials ...  which one was the best, the worst, funniest, etc.  I say we should be talking about the power outage. Why?  It offers a valuable business lesson. If you're a small or medium size business owner/operator, what would you do if suddenly, the lights went out?  (Of course I'm speaking metaphorically.)  Think about it. What could be your Super Bowl power outage? Your top producing sales person takes another position A water pipe bursts over the weekend and floods your … [Read more...]

Accelerate Profits – Don’t Just Hunt … Nurture Customers.

Own a small or medium size business?  If so, what's the balance of your sales and marketing efforts?  Do you spend more time and resources to "get customers" than on any other aspect? It's easy to overlook your most loyal clients and customers - the 30 percent who purchase with greater frequency and generate the most profit.  Hopefully, you're able to identify specifically who those valuable customers and clients are. Hunting for new customers is vital to any business - small ... medium ... or large. But it may be worth examining your current … [Read more...]