What’s Your Business’ Story

I love telling stories. I love listening to stories.  And the question I always ask a new client is, “What’s your story?”     Small and medium size business owners are generally passionate about their enterprise, but not-so-surprisingly, find it a challenge to tell you their story.  Sure, they can tell you how long they’ve been in business … the product they produce or service offered … whether sales are up or down. It’s all good information, but it’s not “the story.” Every business needs to find a way to weave together the reasons their … [Read more...]

Accelerate Profits – Don’t Just Hunt … Nurture Customers.

Own a small or medium size business?  If so, what's the balance of your sales and marketing efforts?  Do you spend more time and resources to "get customers" than on any other aspect? It's easy to overlook your most loyal clients and customers - the 30 percent who purchase with greater frequency and generate the most profit.  Hopefully, you're able to identify specifically who those valuable customers and clients are. Hunting for new customers is vital to any business - small ... medium ... or large. But it may be worth examining your current … [Read more...]