Get Rid of Your Customer Satisfaction Policy

  Do you have a "customer satisfaction" policy?  If so, announce that you are ending it immediately. Replace it with a "customer love" policy.  Today, no company - regardless of its product or service - can afford to keep merely satisfied customers or clients. Your marketing costs are lowered dramatically when your customers love you.  They'll tell others and you're on your way to higher margins. I know it seems so simple, but unless you have a strategy in place that makes "customer love" a core job responsibility of each and every … [Read more...]