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Cost Effective Way to Stay Top-Of-Mind With Customers and Prospects

January 7, 2013 by Craig Barnes Leave a Comment
Email Newsletters Build Customer Loyalty

For any business (and in particular if you are a small or medium size business) a monthly newsletter emailed or mailed to your customers and prospects is one of the best and most cost-effective ways to remind them of the great products and services you offer. In this challenging economy, your company newsletter demonstrates stability and trust. Customers and prospective customers prefer to align themselves with those who will be around for the long haul. Here are eight tips for developing your own company newsletter and sending it to your … [Read more...]

Filed Under: Medium Size Business Marketing, Small Business Marketing Tagged With: cost-effective marketing, Customers, email newsletter, prospects

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Craig introduced us to a highly organized and successful lead nurturing and reengagement program that was responsible for generating almost 20% of our seven figure monthly revenues. He and his team developed and implemented the program, squeezing every bit of revenue out of leads that we thought had turned to ice.
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Craig is the ideal business partner. Strategic. Engaged. Results- Driven. Craig directed the efforts to establish our brand across multiple markets. In addition, he developed direct response strategies and campaigns for our individual insurance and Medicare Advantage product offerings.
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Craig translates his “big-business” experience into practical strategies and recommendations that move the needle for small businesses like ours. He implemented a customer and prospect engagement program for our SPECKfinder division that delivered sales and additional opportunities.
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As we expand our operations across multiple markets, Craig continues to provide recommendations and execute revenue-building marketing programs. Not only does he understand our business, he understands business. And that’s rare and valued.
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