For any business (and in particular if you are a small or medium size business) a monthly newsletter emailed or mailed to your customers and prospects is one of the best and most cost-effective ways to remind them of the great products and services you offer.
In this challenging economy, your company newsletter demonstrates stability and trust. Customers and prospective customers prefer to align themselves with those who will be around for the long haul.
Here are eight tips for developing your own company newsletter and sending it to your email or mail list:
- Keep the content generic, yet industry-relevant.
- Keep the articles brief and in bullet point form.
- Start with a table of contents, so readers can choose their articles of interest.
- Provide a link in case the recipient wishes additional information on a topic.
- Maintain a consistent delivery schedule and creative format.
- Ensure contact information appears at least twice and always add a link to your Web site. Make it easy for a customer or prospect to contact you.
- After the fifth issue, develop a readers’ survey to determine what readers like and don’t like about the newsletter. Ask them if there are topics they would like to see included in future issues.
Need to Get, Keep and Grow Customers? A consistent newsletter is all about being “memorable.” It keeps your company’s name in front of your prospective customers and clients, so when they’re ready to make a purchase, your name will be well-remembered.
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