The Dentist and Marketing ROI

My wife was complaining last night about the dentist our two college age kids see. She was upset that the dentist’s schedule has little room and flexibility during the college holiday break schedule. The dentist happens to be a friend of ours, so I called him with a “customer relationship” suggestion. I asked him if he wanted to, was it reasonably easy to access his database and produce a list of all of his college age patients.  He said, “sure, why?’ I relayed the perception my wife has about the scheduling issues. I suggested that he might … [Read more...]