Super Bowl Power Outage – What’s The Lesson For Small Business?

There's plenty of talk today about yesterday's Super Bowl commercials ...  which one was the best, the worst, funniest, etc.  I say we should be talking about the power outage. Why?  It offers a valuable business lesson. If you're a small or medium size business owner/operator, what would you do if suddenly, the lights went out?  (Of course I'm speaking metaphorically.)  Think about it. What could be your Super Bowl power outage? Your top producing sales person takes another position A water pipe bursts over the weekend and floods your … [Read more...]

What’s Your Business’ Story

I love telling stories. I love listening to stories.  And the question I always ask a new client is, “What’s your story?”     Small and medium size business owners are generally passionate about their enterprise, but not-so-surprisingly, find it a challenge to tell you their story.  Sure, they can tell you how long they’ve been in business … the product they produce or service offered … whether sales are up or down. It’s all good information, but it’s not “the story.” Every business needs to find a way to weave together the reasons their … [Read more...]