Wallis Companies


Wholesale Branded Fuel – Lead Generation Campaign

Wallis Companies, a premier distributor of branded fuels, needed a campaign to generate leads among those considering alternate brands for their retail operations.  A company with a demonstrated history of providing superior customer service and turn-key services necessary to drive profitability, the wholesale fuel division developed a list of potential stores targeted for brand conversion.

MGA developed a direct response strategy to drive opt-ins to a follow-up program. The integrated campaign included a five step direct mail program, video testimonials and a landing page where prospects could download a set of free brand conversion planning tools. http://www.fuelwithwallis.com/janet/